Shares

I have recently been creative lead on a brand evolution at Shares, a fintech building investing products for B2C and B2B markets. In the lead up to launching a new multi-asset offering in Europe, elevating the brand into a more premium space to communicate credibility and trust to our users was the goal. This required us to not only revamp the core brand elements but also to reconsider the synergy of all brand channels and the application of our new visual brand language across these — the Shares digital app and dashboards, website, CRM and social.